RealNetworks and mobile messaging company, OpenMarket, have launched an initiative to identify and counter fraud in the US and UK. Preceding a global rollout, OpenMarket will start by implementing a UK pilot deployment of Kontxt™, a machine-learning platform for next-generation A2P messaging from RealNetworks.
Global and local enterprises increasingly rely on mobile messaging to help consumers with authentication, marketing, and other customer engagement, ranging from flight status notifications to restaurant reservations. However, as messaging fraud becomes more complex and highly fragmented, spam texts are now a growing threat to both consumers and organizations.
RealNetworks’ Kontxt will enable OpenMarket to stop unwanted messages by identifying the origin and intent of messages, even when message metadata is spoofed or otherwise misrepresented. Using a range of parameters and policies, the platform then groups these messages into “classes” – or categories – which allow aggregators, mobile network operators, and intercarrier networks to prioritize, route, and even price messages accordingly.
At OpenMarket, we’re continuously working to improve our services and advance the messaging industry. Following our collaboration to develop the Global A2P Code of Conduct, our partnership with RealNetworks’ Kontxt furthers our commitment to protect consumers from intrusive messages while preserving brand relationships with customers.
Ethan Gustav, Global VP of Sales and Marketing, OpenMarket