As companies emerge from lockdowns around the world and tentatively people return to work, shops and restaurants, digital transformation projects are returning. Savvy organisations realise that improvements in productivity and customer engagement are now even more important.
Jonathan Morgan, CEO at cloud communications company, OpenMarket, says this new normal is rapidly unfolding as companies seek to communicate with their customers via SMS, RCS messaging, OTT apps and more – not just for A2P staples like SMS authentication and notification, but at every touchpoint throughout the customer journey. And there are many touchpoints where a message is the most effective way of getting cut-through – from marketing to sales, onboarding, at churn points through to customer care.
Here Jonathan talks to EYE TV about the shape of messaging today, the new OpenMarket product, Indigo and how it’s helping Enterprises, healthcare organisations and governments build better and more trusted relationships with their customers.