Ogury launches non-intrusive mobile ad format, Header Ad

Mobile adtech firm, Ogury, has launched Header Ad, a premium mobile-native format, which ensures full-creative visibility while respecting user experience. The new ad format blends unobtrusively with the header of the mobile website page which enables marketers to engage users without disrupting their content experience.

Header Ad appears instantly at the top of the mobile screen, and resizes once users start to interact with the content on the page. As users scroll down, Header Ad downsizes to 100 pixels and when the ad comes to an end, it collapses. Users can also expand the ad in full-screen mode, or they can simply close the ad via an exit button.

As with the rest of the Ogury ad portfolio, Header Ad is non-intrusive and ephemeral, as it collapses at the end of the video or after a short time period of display. In practice, the new format blends into the header to engage users while respecting their experience.

The format yields higher CPMs than the traditional top of the screen ads – up to three times higher than display banners placed at the top of pages. Header Ad is filled by premium demand only, from top brands who have exclusive agreements with Ogury.

The mobile-native format has been certified by the Coalition for Better Ads which develops standards for the online ad industry to better address consumer preferences. The format is available via header bidding or direct tag integration.

Like all the ad formats we create and develop at Ogury, Header Ad is non-intrusive, ephemeral, 100% visible and most importantly, high impact. It is in our DNA as a company, and we believe that full-creative visible formats should become the main standard of the market. With this format and the ability to finally achieve the viewable video metrics advertisers demand, publishers can access top CPMs on mobile

Fabien Magalon, Chief Publisher Sales Officer, Ogury