Personified advertising company, Ogury, has donated more than $1 million of ad space to non-profit organizations so far this year. Following a first-quarter launch, the company supported several charities to acquire premium inventory on its new mobile web offering on top of its exclusive brand demand. Examples of these charities included Institut de la Vision, Epic Foundation, Accion Contra el Hambre, The Leukemia & Lymphoma Society and Dynamo Camp.
The campaigns have reached more than 11 million mobile users in the US and across Europe via the company’s exclusive Thumbnail Ad, an in-app (and now mobile web) ad format released by Ogury last year.
The format enables video ads to appear in a precise location of a web page delivering an effective advertising experience without compromising the consumer’s user experience. The unit is draggable, expandable, and skippable by the consumer, which is proven to be less intrusive than traditional ad formats. Thumbnail Ad delivers ads in a picture-in-picture format enabling them to consume the content whilst continuing to navigate the web page.
Thomas Pasquet, CEO, Ogury