Privately owned, NEXT/NOW, has transported people to the future, to virtual racetrack pits, and to peaceful bioluminescent forests.

Its projection-mapped walls, floors, tables, sculptures, buildings and vehicles have sent users to new worlds, while their mixed-realty applications have put fans in the shoes of their favorite athletes.

With a toolbox brimming with virtual and augmented reality, gesture, LED, holograms, facial tracking, multi-touch screens and more, NEXT/NOW connects people with brands in deeply immersive environments that dial up the “wow” factor.

 

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