VR in particular brings gamers one step closer to the immersion. However, VR is currently limited by cumbersome setup and expensive hardware requirements. For this reason, VR experiences have more potential on console and PC, rather than on mobile. AR, on the other hand, has boundless potential on mobile, with Google and Apple investing heavily in AR—through ARKit and ARCore, respectively.
To help uncover the AR and VR opportunity, Newzoo and Arm look at these technologies in depth, delving into their landscapes, future potential, consumer interactions, and what they mean for mobile.