Games and esports data and insights company, Newzoo has partnered with app intelligence firm, Apptopia. The collaboration will support brands and game developers as well as media, financial, and technology companies with mobile market insights.
Partnering with Apptopia will help Newzoo enhance its Newzoo Platform with mobile engagement metrics such as the fastest-growing and trending gaming apps by title and studio. As a result, Newzoo Platform users, including Expert and Pro subscribers, will benefit from more comprehensive
mobile data and games insights across all platforms.
The partnership will also significantly expand Newzoo’s annual Global Mobile Market Report. In addition to strengthening existing data on mobile trends, device usage and market forecasting for mobile games, the report will introduce new insights such as mobile ad revenues. Newzoo will release the 2021 edition of the report later this year in close collaboration with Apptopia.
In turn, Apptopia will use Newzoo’s insights and vast expertise on the global games market to gain knowledge on engagement shifts in mobile games. The partnership will also strengthen Apptopia’s position as a market leader in mobile app intelligence within the games market, a position that the company already has in the finance, retail, and media markets.
Newzoo is the go-to partner for games market data and insights, while Apptopia is the go-to source for mobile app intelligence. Together, we aim to create unique and valuable insights into the world of mobile games and beyond. We confidently chose Apptopia thanks to their accuracy, data breadth, and overall passion for building great products.
Marenco Kemp, Director of Data and Analytics, Newzoo