Women are most valuable mobile gamers

According to analytics firm deltaDNA, women are more valuable mobile gamers and more invested in mobile platforms than men. Among Android users, 34% of women use a premium device (costing more than $300) compared to 27% of men and 21% of women use an iPhone, compared to 15% of men.

  • Across all games tracked by deltaDNA, 4.5% of women spend in games, compared to only 3.3% of men, resulting in a total value of $1.57 for each female player vs. $1.09 for every male, or put another way women are worth 44% more than men.
  • Women are less active in the action and strategy genres (making up 23% and 26% of the player base, respectively), but more likely to play games in the puzzle and casino genres (respectively accounting for 76% and 51% of the audience for those genres).
  • The possibilities could also extend to the console space. While most AAA series in consoles target genres preferred by male gamers, DeltaDNA noted that ownership rates for consoles are nearing gender parity.

Given that women tend to like puzzle and casino games that are also much less expensive to produce and maintain, the economics of making male-focused action and strategy games are hard to justify.

Mark Robinson, CEO, DeltaDNA


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