A new ‘Giving on the go’ report which explores the mobile strategies of 20 of the UK’s leading charities suggests that three quarters (75%) of charities don’t offer apps capable of making or managing payments.
- Almost half (45%) of UK consumers made donations via a mobile device in the last year.
- 65% using their smartphone or tablet to pay for goods or services.
- Consumers aged 25-34 years are the most likely to donate to a charity via a mobile device, with a quarter (25%) making a mobile donation at least once a week. By contrast, 74% of the over 55s have never made a donation this way.
Charities and non-profits have a big opportunity to use mobile technologies for maximum impact. As a generation of mobile-first consumers emerge, those organisations that fail to develop mobile-friendly websites or quick-pay apps will increasingly lose out on potential donations and future long-term patrons.
Joey Moore, Director of Product Marketing at Episerver