US iPhone users spent an average of $58 on Apps in 2017

US iPhone users spent 23% more on in-app purchases and premium apps in 2017 than the year before, Sensor Tower Store Intelligence data reveals.

  • The average amount spent increased to $58 last year, up from $47 in 2016 (not including purchases made in shopping apps such as Amazon or  Uber, for example).
  • Mobile games accounted for more than half of that spend ($36 of the $58 spent per device or 62%).
  • Lifestyle apps posted the most significant year-over-year increase in per-device spending, growing 110% (more than double 2016) to an average of $2.10 per iPhone user.
  • The Entertainment and Social Networking categories grew 57 and 38% respectively, to $4.40 and $3.60 per device.
  • Music apps displayed the smallest year-over-year growth among the five highest-earning categories at 8% to $4.10 per device.

These per-device metrics reflect trends we’re seeing on both app stores worldwide, including the growth in number of Entertainment apps released and the consolidation of Social Networking downloads around a handful of the largest apps, primarily those owned by Facebook.


The ultimate message here remains that, in terms of downloads and revenue, US iPhone owners are installing and spending more than ever.

Randy Nelson, head of Mobile Insights, Sensor Tower

The figures in this report are based on an estimate of active iPhone devices in the US for 2016 and 2017, as produced by Sensor Tower. iPhone app download and revenue estimates for the corresponding period were generated by Sensor Tower’s Store Intelligence platform. Amounts for 2016 have been updated using the most current estimates available.

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