TikTok’s future may be uncertain in the US, but its UK operations continue to grow robustly despite security concerns. According to eMarketer‘s latest UK social network forecast, the Chinese-owned video platform will have several milestone moments this year and next.
TikTok will grow its UK user base by 75.2% this year, reaching 8.5 million users, after triple-digit growth last year. Both 2020 and 2021 will be years of notable firsts: Usage will exceed 10% (12.7%) of the UK population this year, and total users will surpass 10 million next year.
TikTok’s share of social network users in the UK will also jump significantly this year to 21.1%, up from 12.4% in 2019. However, regardless of the app’s strong growth across metrics, controversy still looms.
TikTok’s continued success in the UK is predicated on the platform steering clear of political interference. Though TikTok isn’t facing quite as much hostility as it is in the US, there’s still a rocky road ahead. The company had wanted to move its international headquarters to London, for example, but that faced opposition from within the ruling party. And though a blanket ban on the app looks unlikely, such negative connotations could negatively impact its image in the UK.
Bill Fisher, eMarketer senior analyst at Insider Intelligence