Three in five videos watched are on a mobile device, long-form is winning

Mobile video consumption continues to rise but growth is flattened out in Q1 2018 at 1.8% according to Ooyala’s Q1 2018 Global Video Index Report. The increase was one of the smallest in 14 quarters, and also marked the first quarter-over-quarter decline in mobile’s share of plays at nearly 4.6%.
Nevertheless, consumption on mobile devices of long-form video – defined as more than 20 minutes in length – continues to thrive, the study finds.
  • Mobile devices accounted for 58% of all videos watched globally, stabilizing at 1.8% growth, one of the smallest increases in 14 quarters
  • Q1 2018 marked the first quarter-over-quarter decline in mobile’s share of plays
  • Media companies created and processed nearly three times as much video content as in Q1 2017
  • Long-form video (20+ minutes) exceeded 50% of time watched on every device and screen
  • On smartphones, viewers watched long-form content (20-40 mins.) to completion 57% of the time; ultra-long form content (40+ mins.) more than 45%

The traditional barriers to multiscreen viewing – the amount of available premium content, the cost of service and the quality of experience – all have fallen. The first screen for viewing truly has become the screen that’s most available to the viewer at the moment.

Jim O’Neill, principal analyst, Ooyala.