New research from IHS Markit indicates that world’s most popular smartphone manufacturer, Samsung, shipped 78 million smartphones in the first quarter of 2018, down 1.3% from the previous year. Second place Apple saw a strong revenue growth for iPhone, despite smartphone market slowdown and shipped 52 million iPhones in the first quarter.
But shipments of its flagship iPhone X declined severely, shipping 30 million units in the first two months after launch last November, but less than half as many in the first quarter of 2018.
Xiaomi has been growing ahead of the market. The company’s focus on increasing offline distribution — via additional Mi stores and retail collaborations in China and India — has started to pay off with shipments up 129%, clinching the fourth spot in the global smartphone league table.
- Total year-over-year global smartphone shipments increased 2%, reaching 345.5 million units in the first quarter of 2018.
- However, seasonality took its toll, driving shipment volume down by 11% quarter over quarter.
- Most smartphone manufacturer’s unit shipments decreased in the first quarter of 2018 from the previous year, except Huawei, which grew 14% and Xiaomi, which grew 129%.