Brands are set to spend a record of close to £6bn on Christmas advertising during the final quarter of 2017, representing the most ever spent on ads during the festive period according to the Advertising Association. The spend equates to a year-on-year (YoY) increase of 37% since 2010.
- 47% of respondents had been moved to tears by a Christmas ad.
- 33% said that they look forward to Christmas ads just as much as they do for any film release
- 17% have changed plans just to watch the premiere of a Christmas ad.
Karen Fraser, director of the Advertising Association’s advertising think tank Credos.