Record £6bn ad spend this Christmas

 Brands are set to spend a record of close to £6bn on Christmas advertising during the final quarter of 2017, representing the most ever spent on ads during the festive period according to the Advertising Association.  The spend equates to a year-on-year (YoY) increase of 37% since 2010.
  • 47% of respondents had been moved to tears by a Christmas ad.
  • 33% said that they look forward to Christmas ads just as much as they do for any film release
  • 17% have changed plans just to watch the premiere of a Christmas ad.

The Christmas season is a time when we see many of the very best, big-budget advertisements appearing in our media. As we forecast a record spend from advertisers, many people now see the official start of Christmas as when we hear or see a particular advertisement.

Karen Fraser, director of the Advertising Association’s advertising think tank Credos.


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