Recommendation platform, Taboola, has renewed its partnership with Reach PLC, the largest commercial national and regional news publisher in the UK. The partnership will see Reach using Taboola’s platform and suite of products across over 50 sites including the Mirror, Express, Daily Star, and OK! to increase audience engagement and drive revenue.
All of Reach’s sites will integrate Taboola Feed, an infinite scroll that provides readers with personalised content, enabling monetization of below-article placements. Reach will also expand the implementation of Taboola’s Explore More product across all 50 assets—an offering designed to keep users visiting publisher sites directly from social media and apps. Taboola’s mid-article placements are also part of the package, allowing for new revenue opportunities and ways to both engage readers and improve the user experience.
Taboola has already proven the value of its products for Reach, resulting in a 65% increase in overall revenue.
Terry Hornsby, Group Digital Director, Reach