RCS messaging revenue will be $9 billion by 2022

A new study from Juniper Research indicates that revenues from RCS (Rich Communication Services) messaging will exceed $9 billion by 2022, up from up from an estimated $126 million in 2018. RCS, backed by Google, supports rich media content including video sharing and file transfers.

The new research, Mobile Messaging: Operator Strategies & Vendor Opportunities 2018-2022, found that operators’ RCS revenue potential is firmly rooted in A2P (Application to Person) services, which includes automated messages from companies to customers. A2P RCS will bridge the gap between the ubiquity of SMS and the enhanced experience that OTT applications bring.

  • The research found that over 90% of RCS traffic will be A2P by 2022, as companies benefit from rich media functionality and large reach to enhance engagement levels.
  • Global RCS users will near 2 billion by 2022.

Operators’ support for RCS is growing as the revenue potential becomes apparent. Whilst the technology has been unsuccessful as a P2P messaging channel, its capabilities as an A2P service will prove popular with advertisers.

Juniper Research author Sam Barker

 

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