Out There Impact, the philanthropic division of Out There Media is collaborating with the World Health Organization (WHO) to launch a global mobile education campaign looking to contain the ongoing spread of COVID-19. The two organizations will work together to distribute RCS messages initially to more than three hundred million global citizens by early 2021 via Out There Impact’s mobile engagement platform and its mobile operator partners.
This ambitious undertaking will start today with feature-rich, interactive and actionable mobile messaging made available to the customers of 15 of Out There Impact’s mobile operator partners in Europe, Africa and Asia. Taking part in the first phase of the initiative are: MTN Ghana, MTN Nigeria and MTN South Africa; Ooredoo Indosat Indonesia; Orange Spain; Telefonica Germany/o2 and o2 UK; Vodacom South Africa; Vodafone Germany and UK; and 9Mobile Nigeria.
The initial phase will use RCS Messaging as the vehicle to deliver chatbot interactivity on life-saving information about preventing the spread of COVID-19, with tips, advice, and video. The project hopes to reach more than 300 million people by early 2021.
To cut through the abundance of information about the virus and recent COVID-19 vaccine developments, we need clear, reliable messages delivered through direct and engaging platforms, such as through mobile messaging. We greatly appreciate the commitment from Out There Impact and its mobile operator partners in taking such direct and decisive action at a time when it is desperately needed.
Andy Pattison, Team Lead Digital Channels, World Health Organization