OneSignal, a customer messaging company, has released survey results that demonstrate the critical role messaging tools like push notifications, SMS, and email played in getting the general public vaccinated during the COVID-19 pandemic. Of the 1,000 respondents ages 18 and up that scheduled a COVID-19 vaccination appointment in the United States, 65% successfully booked an appointment in response to messaging prompts and reminder alerts from their healthcare provider.
Participants were asked about their experience in scheduling a COVID-19 vaccination appointment, including whether they opted-in to receive digital notifications about appointment eligibility, availability, reminders once an appointment was scheduled, and follow-ups needed.
Key findings of the survey include:
- 74% of people opted-in to receive notifications, messages, or alerts (via email, website browser alerts, mobile app push notifications, or SMS/text messages) to stay updated on vaccine eligibility and available appointments.
- 67% found alerts and messaging like mobile or web push notifications, text messaging, or email helpful in reminding to get vaccinated or helping to locate vaccine appointments.
- 54% of respondents signed up or opted in to receive alerts and notifications from public health or government agencies, the most popular source for information on getting a vaccine appointment. Other top resources identified were pharmacy websites or apps and local mass vaccination sites.
- For updates about COVID, vaccines, and other related information, 54% of respondents said text message alerts were the preferred messaging channel, followed by email and push notifications.
Providing updates for post-vaccine education
This study also showed how messaging tools act as a conduit for public education like side effect reporting, exposures, and reminders for future booster shots, in addition to quickly disseminating information across geographies:
- 60% signed up to receive texts or other notifications to follow up on a vaccine experience, such as services offered by the vaccine site or the CDC’s Vsafe vaccine follow-up.
- 59% opted in to receive push notifications on their phone about potential COVID exposures
- If required to obtain a booster shot in the future, 51% are most interested in receiving information via text message alerts, followed by email and push notifications as the other top channels.
George Deglin, CEO of OneSignal