OneSignal Survey: Messaging has been critical in driving COVID-19 vaccinations

OneSignal, a customer messaging company, has released survey results that demonstrate the critical role messaging tools like push notifications, SMS, and email played in getting the general public vaccinated during the COVID-19 pandemic. Of the 1,000 respondents ages 18 and up that scheduled a COVID-19 vaccination appointment in the United States, 65% successfully booked an appointment in response to messaging prompts and reminder alerts from their healthcare provider.

Participants were asked about their experience in scheduling a COVID-19 vaccination appointment, including whether they opted-in to receive digital notifications about appointment eligibility, availability, reminders once an appointment was scheduled, and follow-ups needed.

Key findings of the survey include:

  • 74% of people opted-in to receive notifications, messages, or alerts (via email, website browser alerts, mobile app push notifications, or SMS/text messages) to stay updated on vaccine eligibility and available appointments.
  • 67% found alerts and messaging like mobile or web push notifications, text messaging, or email helpful in reminding to get vaccinated or helping to locate vaccine appointments.
  • 54% of respondents signed up or opted in to receive alerts and notifications from public health or government agencies, the most popular source for information on getting a vaccine appointment. Other top resources identified were pharmacy websites or apps and local mass vaccination sites.
  • For updates about COVID, vaccines, and other related information, 54% of respondents said text message alerts were the preferred messaging channel, followed by email and push notifications.
Providing updates for post-vaccine education

This study also showed how messaging tools act as a conduit for public education like side effect reporting, exposures, and reminders for future booster shots, in addition to quickly disseminating information across geographies:

  • 60% signed up to receive texts or other notifications to follow up on a vaccine experience, such as services offered by the vaccine site or the CDC’s Vsafe vaccine follow-up.
  • 59% opted in to receive push notifications on their phone about potential COVID exposures
  • If required to obtain a booster shot in the future, 51% are most interested in receiving information via text message alerts, followed by email and push notifications as the other top channels.

The results of this study demonstrate the important role messaging technology, such as push notifications, text messages, and email, can play in keeping the public safe during global crises, as well as the public’s receptiveness to leveraging digital tools to stay informed.

George Deglin, CEO of OneSignal