One third of the world’s consumers will make a proximity payment in 2018

Consumers across the globe are warming up to proximity mobile payments. In 2018, for the first time, more than one-third (34.9%) of smartphone users aged 14 and older will use a mobile phone to pay for a purchase at a physical point of sale at least once every six months.

  • China is the global leader in proximity mobile payment adoption, accounting for 61.2% of the worldwide user base in 2018.
  • Proximity mobile payment user growth worldwide will be driven by the expansion of the big three global providers—Android Pay, Apple Pay and Samsung Pay—as well as Alipay and WeChat Pay. Growing retailer acceptance of mobile payments and spreading smartphone usage will also fuel growth.
  • Adoption in parts of Western Europe has been held back by strong contactless card usage. Consumers appear less likely to tap and pay with their mobile phones when their credit and debit cards already offer a similar level of convenience.

…the number of proximity mobile payment users worldwide will rise by double digits through 2020, when it will surpass 1 billion people for the first time.

eMarketer report spokesperson

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