New research from O2 has revealed the impact 5G connectivity could have on the UK’s live entertainment industry. The mobile operator, which has a heritage in live music and entertainment, predicts that 5G could boost the sector by as much as £2.3 billion over the next 10 years, rejuvenating live experiences before, during and after events.
The findings are part of 5th Generation Entertainment, a new piece of research conducted by O2 and Ovum. It explores how 5G could boost entertainment businesses by improving customer experiences with technology such as VR and AR – both of which will benefit from faster connectivity.
Everything seems fair game, from pre-event experiences like smart ticketing to AR-assisted shopping at the merch stand and order in-advance apps for drinks at the bar. While fans not able to attend in person will be able to pay to live stream gigs and choose from multiple camera angles or opting to focus on specific elements of a performance or match.
By 2028, O2 predicts that 78% of live entertainment consumer-spend will be driven by 5G-enabled sports experiences. This summer’s Olympic Games is expected to accelerate this growth, with sponsors likely to market their 5G tech capabilities throughout the event.
Through our sponsorships with England Rugby, The O2 – the world’s most successful music venue and 20 iconic O2 Academy venues, we aim to engage fans with relevant, useful and exciting experiences before, during and after a live event. The low-latency and superfast connectivity of 5G, underpinned by fan insights, bold branding and customer benefits, enables us to tailor these experiences to the diverse audiences we see at our venues in real-time. Whether for an England Rugby fan at Twickenham, a Kano fan at O2 Victoria Warehouse Manchester or an Elton John fan at The O2, 5G will revolutionise live entertainment.
Gareth Griffiths, Head of Sponsorship, O2