The National Basketball Association (NBA) has partnered with direct carrier billing and marketing firm, PM Connect, on an international deal for its premium live game subscription service, NBA League Pass.
Launching across this and next season, fans in Belgium, France, Germany, Greece, South Africa, Spain and the UK will be able to add an NBA League Pass subscription to their mobile phone bill via direct carrier billing (DCB).
The partnership will expand the reach of NBA League Pass to new fans in Europe and Africa, with PM Connect providing connections to over 300 million consumers across its network of over 20 mobile network operators (MNOs) in seven countries.
NBA League Pass provides live and on-demand access to an entire season of NBA games in high-definition with live stats, alternative audio and multiple viewing options. Subscribers will have access to League Pass’ Next-Generation game viewing enhancements, including new camera angles, multiple in-language streams, celebrity influencer commentary, in-depth analytics and statistical graphics, and social media integration.
The company will also use targeted mobile marketing to convert new and existing NBA fans into paying subscribers via DCB.
Bastien Lacheny, Associate Vice President, Media Distribution for NBA EME