Mobile QR codes will surpass 5.3 bn redemptions by 2022

A new study from Juniper Research has found that the redemption of QR code coupons via mobile will reach 5.3 billion by 2022, up from an estimated 1.3 billion in 2017, driven by in-built QR functionality on new mobile devices.

  • One billion mobile devices will access coupons through QR codes by 2022
  • Retailers are set to take advantage of an increasingly receptive audience for QR codes. For example, US retailer Target announced a QR code-based payments system to scan offers directly to their device stored payment cards, which can then be scanned at checkout for instant payment.
  • In addition mobile-enabled loyalty cards will double, with nearly 4 billion cards set to be active by 2022, up from 2 billion in 2017.

Apple’s addition of QR code reading facilities directly addresses a major barrier for use in Western markets. The lack of an in-built reader had been a hindrance, with consumers needing to download a separate QR code scanner app.

Research author Lauren Foye explained

Leave a Reply

Your email address will not be published. Required fields are marked *