Mobile gaming will surpass $120 Bn spend in 2021

Spend in mobile gaming will surpass $120 billion in 2021.  That’s according to the latest report from mobile data and analytics company, App Annie – Mobile Gaming Tear Down: Key Trends on Subgenres, Monetization & User Acquisition.

Key findings from the report, drilled out of App Annie’s Game IQ tool include:

Genre-specific insights
  • Hypercasual subgenres lead downloads: 4 of the top 10 most downloaded subgenres (across all games) belong to hypercasual. The Puzzle and Action subgenres grew 16% and 37% YoY respectively in demand.
  • Competition intensifies: Hypercasual genre standout Happy Glass’ record speed of reaching 100 million downloads in 62 days remains unbeaten, indicating it is increasingly difficult for new games to scale at speed.
Overall insights

Demand Keeps Climbing: The spike in demand for mobile games at the beginning of the pandemic is showing no signs of slowing down. Weekly game downloads first surpassed 1 billion in March 2020 and have remained at that level since.

No Slow in Spending: Consumers are also spending more money than ever in mobile games – in the first half of 2021, consumers spent $1.7 billion per week in mobile games, a 40% increase versus pre-pandemic levels.

More Mobile Games Generate Millions: Consumers are moving their gaming, and spending, onto mobile. In H1 2021 there are over 810 games surpassing $1M in consumer spend each month, a 25% increase versus 2019.

Gender Gaps: Mobile game usage in the United States leans most heavily toward female users (64% of users are female); the only regions where there are more male than female gamers on mobile are Japan (56% male) and South Korea (53% male)

China continues to expand: China is steadily growing its share of the global gaming market, surpassing the United States in size of consumer spend in some AMER and EMEA markets for the first time.

Mobile gaming has seen huge growth over the past year, creating massive opportunities in the space. As consumer preferences in subgenres continue to evolve rapidly, it’s more crucial than ever to have a finger on the pulse of what’s trending.

Sam Yang, SVP Global Field Operations, App Annie