Juniper: Self-scanning apps will be used by 32 million shoppers by 2023

A new report from Juniper Research forecasts that retail spend at frictionless payment stores like Amazon Go will grow from an estimated $253 million in 2018 to over $45 billion by 2023. Juniper expects most of these transactions to be in convenience and general stores, with an average transaction value around $30 per visit throughout the forecast period.

  • Self-scanning apps, an alternative to ‘Just Walk Out’ technologies, will be used by over 32 million shoppers by 2023; driving higher engagement.
  • Wi-Fi will continue to remain the biggest engagement point for customers, with smart checkout apps acting as gateways to technologies like Bluetooth beacons and augmented reality.
  • The research found customer service as a key area for in-store innovation, with retailers experimenting with automated handling of customer queries with voice assistants and in-store robots.

Early innovators include Softbank’s Pepper, Bossa Nova Robotics’ shelf-scanning, and Lowe’s customer service robots.

Many of these technologies can bring multiple benefits to retailers. For example, Robots and RFID can be used in both customer service and inventory management; making both elements of in-store retail more efficient.  

James Moar, research author, Juniper