A new study from Juniper Research suggests that SMS enterprise messaging traffic will reach 3.5 trillion messages in 2020, rising from 3.2 trillion in 2019. This represents a growth of 7%, despite the economic impacts of COVID-19, particularly around staple services like notifications and authentication messages.
Despite the collapse of the tourism and aviation industries, the research forecasts that the pandemic will directly generate increased demand in sectors including healthcare and government and that healthcare SMS alone will grow 10% this year, as demand for patient notifications increase.
According to Juniper, The ubiquitous nature of SMS (it works on any phone across any network) and its low cost per message will continue to generate demand. However, as the pandemic slows, Juniper urges mobile messaging service providers to invest in industries that are highly resilient to the impact of COVID-19 in order to help sustain any fragile growth.
Banking and online retail are industries that are expected to remain robust against the long-term effects of COVID-19. These sectors are anticipated to account for over 25% of all enterprise messaging traffic in 2020 according to the research.