In the second quarter of 2018, Huawei surpassed Apple to secure the No. 2 worldwide smartphone vendor position for the first time ever, according to Gartner, Inc. Apple moved into the No. 3 spot. Overall, sales of smartphones to end users grew 2% in the second quarter of 2018 to reach 374 million units.
- Samsung maintained the No. 1 spot, declining 12.7 percent in the second quarter of 2018.
- Apple’s performance was flat in the second quarter of 2018 (0.9% growth).
- Xiaomi’s focus on expanding its portfolio and adopting a unified retail model is driving growth in a slowing global smartphone market. This helped Xiaomi secure the No. 4 spot in the global smartphone market in the second quarter of 2018.
- In the OS market, Google’s Android further extended its lead over Apple’s iOS, securing 88% market share to 11.9% for iOS
Huawei’s smartphone sales grew 38.6 percent in the second quarter of 2018. Huawei continues to bring innovative features into its smartphones and expand its smartphone portfolio to cover larger consumer segments. Its investment into channels, brand building and positioning of the Honor devices helped drive sales. Huawei is shipping its Honor smartphones into 70 markets worldwide and is emerging as Huawei’s key growth driver.