According to the latest Digital 2020 report from Hootsuite, and We Are Social, more than half the world’s population now uses social media.The report shows that 3.96 billion people use social media today—that’s approximately 51% of the global population. With a large number of social media companies restricting the use of their platforms to people aged 13 and above, nearly two-thirds (65%) of the world’s total ‘eligible’ population now uses social media.
Worldwide social media user numbers have surged by more than 10% over the past 12 months, with an average of more than 1 million people using social media for the first time every day since this time last year. With more than 376 million new users since July 2019, that translates to almost 12 new users every second, suggesting that user numbers are growing even faster today than they were at the start of 2020.
In terms of platform success, Instagram and LinkedIn have enjoyed impressive recent growth. Brands can now reach 1.08 billion people using ads on Instagram, with the platform adding 111 million new users —more than 1 million a day — to its advertising reach in the past three months. Meanwhile, LinkedIn now has 700 million registered users; the platform’s global user base grew by more than 25 million over the past 3 months, equating to quarter-on-quarter growth of almost 4%.
The challenge organizations—from business to nonprofits to government agencies to healthcare organizations—face today is how to manage all of these rapid shifts. Organizations need a holistic approach to managing their social and digital communications to remain connected while also listening to the changing social conversations to help ensure they are purposefully engaging with their audience.
Tom Keiser, CEO, Hootsuite
For more data and insights into the use of digital, mobile and social media around the world, see the full July Global Statshot Report, along with Hootsuite’s collection of additional Digital 2020 reports, here.