Hearst UK partners with Taboola to apply content recommendations

Recommendation engine, Taboola, has partnered with premium publisher, Hearst UK, to become its exclusive content recommendations provider, reaching over 100 million monthly page views.

Hearst’s UK digital network is made up of a number of household brands, including Digital Spy, Cosmopolitan, Good Housekeeping and Men’s Health.

Hearst will be using both Taboola Feed, an integrated infinite scroll that provides readers with additional relevant content, and customised Taboola Widgets to increase revenues across its domains. In addition, Hearst UK has selected to Taboola based on its ability to adjust its programmatic set-up in line with Hearst UK’s strict data and compliance requirements.

Taboola will also support Hearst’s marketing plans around promoting events, subscriptions and product sales.

In a period of significant change in our industry, especially with third-party cookies and changes to Core Web Vitals, Taboola is taking a very proactive stance to ensure these challenges are addressed. We are confident that Taboola will help us continue to provide a quality user experience for our readers.

Jane Wolfson, Chief Commercial Officer, Hearst UK