Global app revenue hit $34 Billion in the first half of 2018, up 28% year-on- year (Apple wins)

App Store and Google Play users spent a combined $34.4 billion on mobile apps and games in the first half of this year, according to Sensor Tower Store Intelligence. This figure represents a year-over-year increase of 27.8% over the first half of 2017, when consumers spent a combined $26.9 billion on both stores.

Apple’s App Store saw consumer spending of approximately $38.5 billion last year, nearly double the estimated $20.1 billion spent on Google Play, which, unlike its competitor, is not available in China. In terms of growth, this translated to a year-on-year increase of about 34.7% for the App Store, edging out Google Play at approximately 34.2%.

  • Consumer spending on Apple’s App Store reached an estimated $22.6 billion worldwide in the first half, which was about 90% or 1.9 times more than was spent on Google Play during the first two quarters of 2018.
  • Spending on iOS grew 26.8% over the same period in 2017, compared to 29.7% for Google Play.

Worldwide first-time app installs reached approximately 51 billion, an increase of 11.3% over the first half of 2017, when downloads totaled an estimated 45.8 billion across both stores. Facebook led worldwide downloads in 1H18, with its WhatsAppMessengerFacebook, and Instagram ranked at the top four apps by combined installs across both platforms.