The COVID-19 pandemic has continued to impact the mobile phone industry, as global smartphone sales totaled 295 million units, a decline of 20.4% in the second quarter of 2020, according to analyst firm Gartner.
Among the top five smartphone vendors, Samsung experienced the largest decline in sales while Apple’s smartphone sales were nearly flat year-over-year. Although Huawei also declined in smartphone sales year-over-year, it experienced 27.4% growth, quarter-over-quarter, moving it into a virtual tie with Samsung for the No.1 position.
Almost all major markets, except China, continued to face some form of shelter-in-place restrictions for most of the second quarter of 2020 which led to continued declining global smartphone sales.
Even with increased demand, smartphone sales in China declined 7% in the second quarter of 2020, with nearly 94 million smartphones sold. India which adopted rigorous lockdowns (even restricting e-commerce) recorded the worst smartphone sales decline (-46%) among the top five countries in the world.
Samsung sees the largest decline
Samsung sold nearly 55 million smartphones in the second quarter of 2020, a decline of 27.1% year on year with demand for its flagship S Series smartphones doing little to revive its smartphone sales globally.
Huawei’s smartphone sales dropped 6.8% and totaled 54 million units year on year. However, its performance in China helped it avoid a worse quarterly performance where it captured 42.6% of China’s smartphone market in the second quarter of 2020.
Apple sold 38 million iPhones in the second quarter of 2020, a decline of 0.4% year-over-year faring better than most smartphone vendors due in part to the improved business environment in China helped and the introduction of the new iPhone SE which encouraged users of older phones upgrade.