Texting has 6X the consumer engagement of email, according to SMS marketing firm, EZ Texting. It’s latest report – 2019 Mobile Usage Report: How Consumers Are Really Texting – reveals just how often certain segments of the population are interacting with their mobile devices and maintains that text still rules the roost, ticking up an open rate of 100%, while 90% of consumers surveyed open and read a text within 30 minutes of receipt.
Other key findings include:
- More than 50% of consumers check their phones 5+ times per hour
- 50% of those aged 18-29 check their messages at least 7+ times per hour
- 65% of consumers check their phones within 5 minutes of waking up
- Consumers spend more time texting on their mobile phones than nearly any other activity including social media and online shopping
Given consumers’ overwhelming preference for all communication to occur on their mobile device, it’s surprising more brands have not already recognized the importance and value of text messaging. As we continue to see more services become available on devices, the demand for mobile-friendly customer communication and advertising will undoubtedly increase. This further stresses the vitality of both directly communicating and enabling customer engagement through group and one-to-one text messaging.
Norman Happ, CEO of EZ Texting