App analytics and engagement firm, CleverTap has surveyed over 2,000 consumers to index the main reasons for uninstalling mobile apps. The top responses focussed on three main areas:
- They no longer use the app
- Limited storage space
- Too much advertising
It turns out that no app is safe with some app providers still grappling withe basic app marketing principals – keeping users engaged, respecting sensitivity to advertisements, and performing adequate software testing.