App spend will reach $156 bn by 2022 with music, video and dating (not games) growing fastest

Consumer spend on apps will reach $156.5 billion by 2022 according to the latest forecast by App Annie.  Driven by a growing user base and increasing spend per device in more mature markets, average spend per consumer reached $20.94 in 2017 and is forecast to rise to $25.65 in 2022.

  • Mobile device penetration will grow 56% to reach 6.1 billion by 2022, with 2 billion more mobile devices entering the global install base over the next 5 years, largely from emerging markets.
  • The top 5 markets in 2022 by consumer spend are forecast to be: China, the U.S., JapanSouth Korea, and Germany.  By 2022, APAC will account for 64.8% of global app store spend and 72.4% of downloads.
  • Spend on apps excluding games (music, video and dating for example) is forecast to grow even faster than spend on mobile games, reaching $43 billion (or nearly 28%) of app store spend in 2022.

With consumers spending an average of nearly three hours each day in apps, it’s critical for brands and publishers to have a strong mobile channel for their customers to reach them whenever they choose from wherever they are.

Danielle Levitas, SVP of Research, App Annie


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