App Annie: Understanding Gen Zers is a $600 billion opportunity

Forward-thinking brands understand that Gen Z’s purchasing power is growing as they begin to enter the workforce. Hugely important because Gen Z is the largest demographic and a mobile-first generation, so engaging them now, as they form brand preferences, will sure up revenues in the near future.

How they use their smartphones, apps and services is, of course, a big part of how brands set out their engagement strategies. Mobile market data and analytics firm, App Annie, has some of the answers.  Today it has released a new report, How to Win Gen Z. Highlights include:

  • Gen Z engagement is deeper; they have 55% more sessions per user in top non-gaming apps, with 125 sessions per month per app
  • Gen Z spends 3.1 hours per user per month per top non-gaming apps
  • Gen Z behaviour and favourites vary by market—for example, Gen Z users in UK spend 40% less time in games than the global average

Gen Z is the first generation to grow up on mobile. They already influence $600B in spend in the US alone—companies need to aim for them now or risk missing the target tomorrow. As the mobile landscape becomes more complex, App Annie is committed to helping customers get the critical insights and outcomes they need to fuel long term success.

Ted Krantz, CEO of App Annie