App Store spend over the holiday period is bumper

App Store customers around the world made apps and games a bigger part of their holiday season in 2017 than ever before, culminating in $300 million in purchases made on New Year’s Day 2018, according to stats released by Apple.

  • During the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, spending over $890 million in that seven-day period.
  • In 2017 alone, iOS developers earned $26.5 billion — more than a 30% increase over 2016
  • An earlier Sensor Tower report indicated that Christmas Day had a total of $196 million in mobile spending, excluding China — up 12% on 2016

We are thrilled with the reaction to the new App Store and to see so many customers discovering and enjoying new apps and games. We want to thank all of the creative app developers who have made these great apps and helped to change people’s lives.

Phil Schiller senior VP Worldwide Marketing, Apple

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