According to new research from Vista Retail Support, 81% of UK consumers see the physical store as vital to the shopping experience and 70% say they enjoy the full experience of going into stores to browse, see what’s new and buy what they like. 30% are “showroomers” using retail stores to try goods out before they buy online.
- 59% of UK consumers surveyed say they prefer to find and buy goods in person.
- 61% said they would visit a store regularly to use virtual and augmented reality applications, smart mirrors and interactive gaming.
- Half (50%) said they would buy more if they received recommendations and personalised offers on smart devices.
James Pepper, technical services director at Vista Retail Support.