81% of UK shoppers see the physical store as vital, 30% like to showroom

According to new research from Vista Retail Support, 81% of UK consumers see the physical store as vital to the shopping experience and 70% say they enjoy the full experience of going into stores to browse, see what’s new and buy what they like. 30% are “showroomers” using retail stores to try goods out before they buy online.

  • 59% of UK consumers surveyed say they prefer to find and buy goods in person.
  • 61% said they would visit a store regularly to use virtual and augmented reality applications, smart mirrors and interactive gaming.
  • Half (50%) said they would buy more if they received recommendations and personalised offers on smart devices.

It is clear that bricks-and-mortar stores are still very much the lifeblood of retail. Those who believed ‘showrooming’ was the future of the high street may have to think again.

James Pepper, technical services director at Vista Retail Support.


Leave a Reply

Your email address will not be published. Required fields are marked *