Programmatic advertising firm, MOLOCO has launched MOLOCO Studio, an in-house design studio dedicated to helping advertisers and marketers deliver ad creative across the programmatic ecosystem. Campaigns already underway have generated average impression-to-install conversion rates of 3.2% — a 20% lift over other ads on the MOLOCO platform.
The Studio uses insights derived from the company’s proprietary machine learning algorithms to determine which creative assets and campaign strategies will appeal most to an advertiser’s targeted audiences. It also provides end-to-end campaign management — from analysis and concepting to design, measurement and optimization and is staffed by a multi-disciplinary team including data scientists, graphic designers, and campaign strategists.
MOLOCO Studio designs high-quality creative for all of the most common mobile ad formats, including static banners, dynamic videos, native ads, interstitials, and playable ads. MOLOCO then delivers the best creative for every impression programmatically to nearly 10 billion global devices across the world’s leading in-app Real-Time Bidding (RTB) exchanges, including AdMob, Ironsource, Unity, MoPub, Fyber, Vungle, AdColony, Chartboost, Tapjoy, LINE and more.
The studio is headed by Anurag Agrawal, global vice president of product management and serves the Americas, EMEA and APAC.
Ikkjin Ahn, CEO, MOLOCO