Machine learning mobile marketing firm, MOLOCO, has released a report which has found that dating and dining apps will be among the fastest to bounce back once COVID-19-related restrictions are lifted. The report Mobile Life After Lockdown analyzes data from the open programmatic advertising ecosystem to predict the category-specific impact of lifted restrictions on mobile applications.
Key findings include:
– Out-of-home dining apps can expect an increase in engagement of more than 450% as mobile users return to their favorite restaurants.
– Dating apps will likely see a roughly 235% increase in engagement levels as app users seek to socialize after a long and sometimes lonely quarantine.
– Gaming apps, which saw 200-400% increases in engagement during the lockdown, will retain the players they acquired even as restrictions are lifted
– Travel apps will be the slowest to bounce back even as local restrictions end.
Ikkjin Ahn, CEO of MOLOCO