MoEngage named a strong performer in Forrester’s Mobile Engagement Automation Report

MoEngage MoEngage has been recognized as a strong performer in The Forrester WaveTM: Mobile Engagement Automation, Q3 2020. Forrester defines Mobile Engagement Automation as a technology that uses real-time and contextual insights to proactively engage with known users in the appropriate mobile moment across the customer lifecycle via a mobile device.

MoEngage was previously featured in the 2018 and 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was the highest-rated vendor in the 2019 Gartner Voice of Customer report. 

Additionally, the report states that the company bills itself as an Open Analytics solution that can connect to any BI or SQL tool and is one of just two tools in this evaluation that is compatible with PMML. Open Analytics, by MoEngage, allows consumer brands to visualize enriched campaign & behavioral data from MoEngage in their favorite BI tools like Tableau – without the need for expensive ETL infrastructure.

AdjustWe are the youngest company to be included in the report. In the last couple of years, MoEngage has evolved into an enterprise-grade product that can handle the scale, data security and access control requirements of some of the top brands such as Ally Financial, CIMB Bank, Samsung, McAfee, Mashreq Bank, Deutsche Telekom, Travelodge, Flipkart, OLA, Tokopedia and more.

Raviteja Dodda, Co-founder & CEO, MoEngage