As part of this expansion, Mobolize is unveiling Mobolize Bond, a new on-device software product that increases device performance by seamlessly and intelligently managing, or bonding, a smooth handoff between Wi-Fi and cellular connections.
It fixes poor consumer experiences as they travel amongst Wi-Fi and cellular networks and enter dead zones where devices often don’t disconnect from weak Wi-Fi networks to connect with cellular in a timely manner. Mobile users can become frustrated when they unknowingly enter dead zones where they experience lost or delayed connections to streaming video or music, apps, websites or GPS.
In recent Mobolize trials, Mobolize Bond demonstrated benefits to both network providers and users. The number of Wi-Fi networks accessed by users more than doubled due to increased connectivity and performance compared to not using Mobolize Bond. Users’ time spent on Wi-Fi networks tripled, increasing Wi-Fi data consumption by over 2.5 times, helping increase Wi-Fi offload for carriers. Additionally, trials have shown that 80% of users enjoyed a seamless downloading experience when browsing, with significantly fewer drops in service and lags in streaming videos. The majority of the trial users reported that their data experience improved.
Mobolize Bond adds to Mobolize’s suite of smart mobile data traffic management software and is a compliment to Mobolize Secure which uses Mobolize’s SmartVPN™ to bring traffic through its data engine, providing the most efficient, secure Wi-Fi solution for the mobile device. The result is maximised data performance, optimised data usage and in the longer term, improved user churn and customer lifetime value (CLV).
Mobolize’s patented smart data engine has had great success in the US with customers that include a Tier 1 US operator. We have ambitious growth plans in Europe where we’ve been in conversation with a range of European mobile operators over the last year. Today, numerous disruptors are challenging the mobile market from changing consumer behaviour to new technologies. Mobile data providers need to think smarter about delivering optimum data performance for a better customer experience.
Philip Mustain, CEO & CO-Founder, Mobolize