Mobile messaging provider, mGage, has launched mobile payments within Rich Communication Services (RCS) messaging. According to mGage, combining the projected engagement rates of RCS and the increased conversion rates of mobile payments, the solution will help build conversational commerce efforts for brands.
End-users are now able to purchase on-demand subscription services, make charitable donations and enter competitions in a seamless and quick way. RCS messages are also branded, minimizing the risk of fraudulent messages getting through to end-users via sharp practices like SMishing.
The company has worked closely with its MNO partners and the Phone-paid Services Authority (PSA) – the UK regulator for content, goods and services charged to a phone bill, to bring the solution to market in the UK.
With this ground-breaking solution, RCS is now a truly conversational commerce channel that brings innovative and new ways for brands to monetise their services and allow for purchases to be made seamlessly within the RCS messaging app. By working closely with UK Mobile Operators and Regulators, charities and enterprises alike now have access to a game-changing solution that will enable them to offer fast and seamless payment journeys for additional services without compromising on the customer experience.
Nick Millward, VP Europe, mGage