Ad optimization platform, Madgicx, has rolled out a suite of Creative Intelligence Tools to optimise ad spend across Facebook, Instagram and Google.
The company, which uses AI and machine learning technology, enables users of its platform to tag every element of every ad – every image, every word of copy, every video frame and every ad creative unit – so that digital marketers have the tools to automatically or manually optimize every campaign across Facebook, Instagram, and Google.
Creative Insights provides marketers with a dashboard for all ad and creative unit types. The dashboard features a creative matrix that facilitates viewing every ad unit according to ad spend and revenue generated to easily see which ads are over-and underperforming. Madgicx then enables marketers to filter each ad according to its creative type, ad dimensions, placement, audience age and gender, device type, and funnel stage (acquisition, retargeting, and retention), which provides a data analyst’s view for restructuring campaigns to improve performance.
The company’s automated tagging technology uses computer visioning and creative learning technologies to extract creative elements from billions of ad data points including product shots, lines of ad copy, backgrounds, creative media, ad formats, etc.
Once tagged, Madgicx’s proprietary machine learning and AI technology analyzes ad performance according to tagged elements and presents performance according to the defined attributes in the Creative Insights dashboard. When used over time, the Creative Insights dashboard provides marketers with a holistic view of their advertising, enabling them to ride each wave of creative success and avoid ad fatigue.
Today, most ad optimization solutions can tell you which campaign performed best, and encourage you to increase spend on that campaign. But that campaign’s performance will drop. Marketers need to know ‘Why’ that and other campaigns are doing well, and ‘What is the next best move’ they can do to improve performance. And they need tools that will execute against this creative intelligence uncovered.
Yahav Hartman, CEO, Madgicx