Customer insights and advertising company, Lotame, has inked deals with 10 data partners including digitalAudience, DTScout, and ShareThis to support the company’s Lotame Panorama ID, a privacy-compliant, cookieless identity solution for advertisers.
With Panorama ID, these data partners will now have access to:
-Expanded data collection across all browsers and apps: Access to previously invisible audiences for data collection based on a variety of attributes in cookieless environments, with no additional engineering required.
-Activated rich data sets everywhere: Aggregated valuable data on the Panorama ID for interoperable activation across the open web.
-Increased value of publisher partner’s inventory: Assistance for partner monetization of first-, second- and third-party audiences cross-domain by enabling advertisers to target audiences in cookieless environments on all available impressions.
-Future-proofing the ability to sell unique data sources: Ability to continue to offer custom audiences to brands and advertisers in a cookieless future.
The current list of data partners supporting Panorama ID is: BDEX, Data Axle, digitalAudience, DTScout, Dun & Bradstreet, Inc., Eyeota, Killi, Safe-Reach, ShareThis, Sovrn, The Kochava Collective and Throtle.
Andy Monfried, CEO, Lotame