LoopMe secures $120m investment from Mayfair Equity Partners

Mobile advertising platform, LoopMe has inked a deal with Mayfair Equity Partners to secure investment of $120 million from funds advised by the tech and consumer growth investment firm, to acquire a majority stake. The investment values LoopMe at close to $200 million.

LoopMe has estimated gross revenues of nearly $100 million for full-year 2021, having achieved revenue growth of c.50% p.a. over the past three years, with the majority of revenues now coming from the United States. The investment will see LoopMe continue to expand internationally whilst bringing innovative new products to market.

Founded in 2012, LoopMe has transformed the mobile advertising sector through the application of Artificial Intelligence (AI) and Machine Learning (ML) technologies to optimise media campaign delivery in real-time. Through its outcomes-based technology platform, LoopMe drives both measurable uplift in brand deliverables and more effective targeting across online and offline marketing goals, including brand uplift, purchase intent, consideration, footfall and sales.

LoopMe’s services are currently available across mobile, connected TV (CTV), digital audio, digital out-of-home and other emerging digital advertising channels. The Company’s clients include brands, major holding companies and publishers such as dentsu, Publicis, WPP, Omnicom, Pepsi, Microsoft, Sony Pictures, Hyundai/Kia and WarnerMedia.

Mayfair’s investment will allow LoopMe to accelerate growth in its core markets such as the United States while expanding into new geographies, including Japan. Mayfair will become the majority investor, partnering with LoopMe’s founders, Stephen Upstone and Marco van de Bergh, its wider management team and existing institutional investors including BGF.

This investment builds on Mayfair’s strong track record in digital media, which includes Talon Outdoor (Out-of-Home specialist media agency) and SuperAwesome (a leading kids’ digital media platform). Mayfair is also a shareholder in a number of fast-growing unicorns such as Epic Games (the developer of Fortnite and the Unreal Engine), OVO Group (a tech-enabled energy solutions provider) and Graphcore (a pioneering developer of AI accelerators).

LoopMe has experienced phenomenal growth over the past ten years, particularly in the U.S., within the mobile video app ecosystem and now in CTV. As a leading data and privacy-compliant software platform delivering exceptional performance without the need for personal identifying data, LoopMe is poised for continued success given ongoing market developments with regards to data regulation and usage. We are excited to welcome the support of Mayfair Equity Partners as we expand into new geographies and add new product offerings around data and measurement.

Stephen Upstone, CEO and founder, LoopMe