Mobile location data and intelligence company, Location Sciences, has signed a deal with Vicinity Media, Africa’s first premium location-based ad network. The partnership will see Vicinity run verification on all its location impressions.
Vicinity Media initially implemented Verify, Location Sciences’ proprietary location verification platform, to carry out an independent audit of its location data. An analysis of over 20 campaigns between March and July revealed Vicinity Media’s clients – including Nando’s – are benefitting from near-perfect scores on quality and accuracy.
To maintain this standard and provide full transparency to brands over the use of location data in their targeted advertising campaigns, Verify will now be “always-on” for Vicinity Media’s clients.
We want to make sure that every advert we deliver is relevant to our customers, and we’re delighted to work with a partner that takes accuracy so seriously. All marketers and agencies should expect and demand this independent kitemark
Ashleigh Kerr, Digital Marketing Manager, Nando’s