Location data verification and analytics company, Location Sciences, has appointed Robb Schwartz to lead Midwest US sales. The expansion of the team will help more companies to improve business outcomes and execute campaigns built on the highest quality data.
Robb brings nearly 20 years of advertising sales experience, including seven years working in mobile location. Most notably, Robb has led teams at PlaceIQ (location intelligence) and Drawbridge (identity resolution).
At Location Sciences, Robb will establish and build relationships with key customers in the US, raising awareness of inaccurate location fraud and its impact on campaign performance. Reporting into Jason Smith, US Chief Business Officer, Robb will ensure that Verify, Location Sciences’ proprietary verification platform, brings transparency and trust to the location data marketplace.
Robb’s understanding of the industry landscape will be invaluable to our team as we continue to build momentum in the US. Following on from big US customer wins, including Horizon Media, we will be focusing our efforts on growing as a pure-play location verification and insights company, educating brands and agencies on how to best improve their targeted advertising campaigns.
Jason Smith, US Chief Business Officer, Location Sciences