Liftoff and Vungle announce plans to merge

App marketing optimisation platform, Liftoff and app discovery platform, Vungle, have entered into a definitive agreement to combine. The merger will create one of the world’s largest independent and privacy-friendly platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetisation, and analytics.

Liftoff co-founder and CEO Mark Ellis will lead the combined company as CEO and Vungle CEO Jeremy Bondy will be assuming the role of President. The transaction follows prior majority investments from private equity funds managed by Blackstone (“Blackstone”) in both Liftoff and Vungle.

Liftoff and Vungle currently operate as strong, complementary partners within the marketing ecosystem, each with proven track records of delivering innovative industry solutions. Liftoff’s best-in-class technology enables mobile app marketers to acquire and retain high value users at scale, by delivering more than two billion engaging ads each day across more than 550,000 mobile apps in over 140 countries through advanced machine learning, prediction intelligence and creative optimisation capabilities.

Vungle operates one of the largest and most diverse mobile monetisation platforms, with over 100,000 direct SDK integrations across leading mobile app publishers and 15,000 individual content creators across its influencer marketing platform, in addition to a broad suite of capabilities across user acquisition, creative technologies, and content analytics that it leverages to deliver high performance for mobile developers.

Combining two compatible market leaders will create an end-to-end platform that improves the effectiveness of mobile advertising and provides greater scale and enhanced capabilities for mobile developers to build, advertise and monetise their apps.

When we launched Liftoff nine years ago, it was our vision to offer leading solutions for mobile marketers, in a world where few independent and unbiased alternatives existed. In joining forces with Vungle, we offer not only the industry’s most complete and scaled platform, but also maintain our focus on serving our mobile customers without any conflicts or competing offerings. I look forward to this next phase of growth and innovation, together, as we create the mobile growth platform of the future.

Mark Ellis, CEO, Liftoff

When I think about delivering our mission and purpose, there is no better opportunity for Vungle than combining with Liftoff. This merger accelerates our vision to become the essential destination for all mobile developers, and the joining of two leaders as part of this industry-defining transaction will drive huge value for our partners. Together, we can address the complete mobile app growth cycle – from app design and development to marketing, measurement, and monetisation.

Jeremy Bondy, CEO Vungle