App marketing optimisation platform, Liftoff and app discovery platform, Vungle, have entered into a definitive agreement to combine. The merger will create one of the world’s largest independent and privacy-friendly platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetisation, and analytics.
Liftoff co-founder and CEO Mark Ellis will lead the combined company as CEO and Vungle CEO Jeremy Bondy will be assuming the role of President. The transaction follows prior majority investments from private equity funds managed by Blackstone (“Blackstone”) in both Liftoff and Vungle.
Liftoff and Vungle currently operate as strong, complementary partners within the marketing ecosystem, each with proven track records of delivering innovative industry solutions. Liftoff’s best-in-class technology enables mobile app marketers to acquire and retain high value users at scale, by delivering more than two billion engaging ads each day across more than 550,000 mobile apps in over 140 countries through advanced machine learning, prediction intelligence and creative optimisation capabilities.
Vungle operates one of the largest and most diverse mobile monetisation platforms, with over 100,000 direct SDK integrations across leading mobile app publishers and 15,000 individual content creators across its influencer marketing platform, in addition to a broad suite of capabilities across user acquisition, creative technologies, and content analytics that it leverages to deliver high performance for mobile developers.
Combining two compatible market leaders will create an end-to-end platform that improves the effectiveness of mobile advertising and provides greater scale and enhanced capabilities for mobile developers to build, advertise and monetise their apps.
Mark Ellis, CEO, Liftoff
Jeremy Bondy, CEO Vungle