[DigitalBridge Research] Augmented reality is changing the face of retail

Augmented reality has long been seen as a valuable retail solution and our previous research has shown that it could add as much as £1bn to the UK’s home décor market alone.

But the launch of Apple’s ARKit, and the announcement of Google’s ARCore, have finally thrown this visualisation technology firmly into the mainstream and retailers are under more pressure than ever to implement some kind of tool that would allow consumers to preview products in their own homes before buying them.

This report explores the market readiness of both retailers and consumers toward AR.

Report Author: DigitalBridge, 18 pages, download from the DigitalBridge website here.

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