3Cinteractive partners with Interop Technologies to extend RCS messaging reach

 Mobile marketing firm, 3Cinteractive (3C), has extended its partnership with Interop Technologies™ to expand the reach of RCS campaigns for 3C’s enterprise customers into even more RCS-enabled operator networks through Interop’s RCS Business Messaging Platform. Building on an existing long-term relationship to power application-to-person (A2P) SMS and MMS campaigns, the two companies will now work together to advance today’s messaging capabilities with RCS.

Already integrated with many major Messaging as a Platform (MaaP) providers, this latest integration will further extend 3C’s RCS campaign reach by enabling subscribers within Interop’s network of more than 40 operators globally to engage in richer media messaging.

Operators launching Interop’s GSMA-accredited RCS solution are able to offer the complete RCS experience to their subscribers through a single cloud-based solution, a private cloud, or a combination of cloud and perpetual license elements.

We are committed to leading the US market by bringing the transformative messaging experience RCS provides to as many mobile subscribers as possible, and this partnership with Interop allows us to further that mission. 

Mike FitzGibbon, President of 3C

Our partnership with 3C has enabled us to further expand the rich content available through our RCS Business Messaging Platform to ensure the highest value and return for our mobile operator customers.

Josh Wigginton, VP of Product Management, Interop Technologies