Infobip now enables businesses to respond to customers via Instagram Messaging

Cloud communications company, Infobip, has added Instagram Messaging to the broad portfolio of channels available through its global Communications-Platform-as-a-Service (CPaaS) offering.

Customer support agents within consumer-facing businesses will now benefit from a unified and simple workspace where they will be able to manage communication over Instagram through Infobip’s contact center solution – ‘Conversations’- resulting in the need for fewer calls to a contact center and a more seamless customer experience.

With this new capability, Infobip’s clients are now able to handle messaging at scale on Instagram, connect to new customers and strengthen relationships with existing ones.

The social media platform also holds the ability to deliver visual messages to many recipients quickly and conveniently and has proven excellent for sharing these visual cues with consumers all over the world. This capacity has helped businesses form deeper connections with their customers.

The Messenger API for Instagram is now available for all developers who make it possible for brands to improve and enhance messaging experiences with customers. By integrating the Messenger API for Instagram, businesses and developers can effectively scale messaging workflows to better own the customer experience and build more authentic relationships.

Konstantinos Papamiltiadis, VP of Platform Partnerships at Messenger